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about.
Black Fountain Pen

An integrated marketing Creative Director with experience across geographies, industries, and formats. I have led all things creative at Campaign Middle East Agency of the Year, LPS, ex-Ogilvy, ex-DDB; managed annual portfolios of AED 50M+.  

I'm an experienced copywriter, visualizer, brand strategist, and client liaison. My creative philosophy, "Content means Happiness", is an adage that inspires me to create work that is more palatable, acceptable, and sellable in the world of democratized content creation.

work.

projects.

campaigns.

belief.

Content means Happiness. And it's no coincidence

We make content, consume it, judge it, buy it, sell it, and define our world by it.

 

It is my lifeblood. As a writer, visualizer, storyteller, and advertiser, I'm naturally drawn to content in all forms,
from the brittle pages of a bestseller from the 1800s to a 15-second short of a gyrating teenager on TikTok. 

 

Advertising has taught me that content is the fruit of orderly anarchy, democratic, unpredictable, and powerful enough to make and break a brand. 

films.

Chupa Chups Rooms - Forever Fun
00:45
Del Monte - Mother's Day
00:45
Nysaa - Playground for Beauty
00:37
Skechers - Back to School
00:30
Jollibee - Dips of Joy
00:27
Toys R Us - An Ode to Toys
00:42
Dubai Taxi Corporation - Destination Happiness
00:59
Del Monte - BTS
00:45

shorts.

ai.

Studying IT taught me to query, structure logic and keep asking better questions until something useful emerged. Today, I bring that same instinct into creativity: melding logic with critical thinking, and using AI not simply to make things, but to sharpen processs.
I use it to automate the mundane, QC work, storyboard ideas, accelerate production, profile characters before casting, recognise tone, and even perception-test creative before it meets the world.

I maintain that AI is a good, reliable wingman who leans like a crooked crone on the staff of creativity and human insight. 

awards.

mma smarties gareth mankoo award

2025 | Ajmal Perfumes "The Untold Stories" - Bronze, Social Media 
2024 | GoodyCo KSA Treva "She Knows Best" - Gold, Short or Long Form Video

2024 | Dabur Vatika "What's Your Flavour?" - Gold, Small Budget Big Impact

campaign middle east gareth mankoo creative director

2022, 2023 | Campaign Middle East Social Media Agency of the Year

2023, 2025 | Campaign Middle East Producer Team of the Year

2024 | Campaign Middle East Influencer Team of the Year

india digital awards gareth mankoo creative director

2019 | Best B2B Campaign for Vodafone India

campaign middle east gareth mankoo creative director

2022 | Gold for Vodafone's #ReadyForNext Campaign

dma asia echo awards gareth

2018 | Best Use of Video in an Integrated Campaign Vodafone

netty awards dubai gareth

2024 | Dubai Economy and Tourism - Snow In Dubai on TikTok

cmo asia award gareth mankoo creative director

2016 | Best Twitter Campaign, YES Bank's #IndiaBoleYES

2025 by Gareth Mankoo. Powered and secured by Wix

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