

An integrated marketing Creative Director with experience across geographies, industries, and formats. I have led all things creative at Campaign Middle East Agency of the Year, LPS, ex-Ogilvy, ex-DDB; managed annual portfolios of AED 50M+.
I'm an experienced copywriter, visualizer, brand strategist, and client liaison. My creative philosophy, "Content means Happiness", is an adage that inspires me to create work that is more palatable, acceptable, and sellable in the world of democratized content creation.
work.
belief.
Content means Happiness. And it's no coincidence
We make content, consume it, judge it, buy it, sell it, and define our world by it.
It is my lifeblood. As a writer, visualizer, storyteller, and advertiser, I'm naturally drawn to content in all forms,
from the brittle pages of a bestseller from the 1800s to a 15-second short of a gyrating teenager on TikTok.
Advertising has taught me that content is the fruit of orderly anarchy, democratic, unpredictable, and powerful enough to make and break a brand.
films.








shorts.
ai.
Studying IT taught me to query, structure logic and keep asking better questions until something useful emerged. Today, I bring that same instinct into creativity: melding logic with critical thinking, and using AI not simply to make things, but to sharpen processs.
I use it to automate the mundane, QC work, storyboard ideas, accelerate production, profile characters before casting, recognise tone, and even perception-test creative before it meets the world.
I maintain that AI is a good, reliable wingman who leans like a crooked crone on the staff of creativity and human insight.
awards.

2025 | Ajmal Perfumes "The Untold Stories" - Bronze, Social Media
2024 | GoodyCo KSA Treva "She Knows Best" - Gold, Short or Long Form Video
2024 | Dabur Vatika "What's Your Flavour?" - Gold, Small Budget Big Impact

2022, 2023 | Campaign Middle East Social Media Agency of the Year
2023, 2025 | Campaign Middle East Producer Team of the Year
2024 | Campaign Middle East Influencer Team of the Year

2019 | Best B2B Campaign for Vodafone India

2022 | Gold for Vodafone's #ReadyForNext Campaign

2018 | Best Use of Video in an Integrated Campaign Vodafone

2024 | Dubai Economy and Tourism - Snow In Dubai on TikTok

2016 | Best Twitter Campaign, YES Bank's #IndiaBoleYES









































































