Greetings! I'm an integrated marketing Creative Director with 15+ years of advertising experience across geographies, industries, and formats. I have led all things creative at Campaign Middle East Agency of the Year, LPS, ex-Ogilvy, ex-DDB; managed annual portfolios of AED 30M+.
I'm an experienced copywriter, visualizer, brand strategist, and client liaison. My creative philosophy, "Content means Happiness", is an adage that inspires me to create work that is more palatable, acceptable, and sellable in the world of democratized content creation.
campaigns.
belief.
Content means Happy. And it's no coincidence
We make content, consume it, judge it, buy it, sell it, and define our world by it.
It can be an asset in your holster or a self-combusting fuse on a grenade. It is this volatility of content that makes it my lifeblood. As a writer, storyteller, and advertiser, I'm naturally drawn to content in all forms - from the brittle pages of a bestseller from the 1800s to a 15-second short of a gyrating teenager on TikTok.
17 years in advertising and publishing has taught me that content is the fruit of orderly anarchy, a democratic vice, a liberal device, making and breaking brands by the wayside.
films.
shorts.
ai.
awards.
2025 | Ajmal Perfumes "The Untold Stories" - Bronze, Social Media
2024 | GoodyCo KSA Treva "She Knows Best" - Gold, Short or Long Form Video
2024 | Dabur Vatika "What's Your Flavour?" - Gold, Small Budget Big Impact
2022, 2023 | Campaign Middle East Social Media Agency of the Year
2023 | Campaign Middle East Producer Team of the Year
2024 | Campaign Middle East Influencer Team of the Year
2019 | Best B2B Campaign for Vodafone India
2022 | Gold for Vodafone's #ReadyForNext Campaign
2018 | Best Use of Video in an Integrated Campaign Vodafone
2024 | Dubai Economy and Tourism - Snow In Dubai on TikTok
2016 | Best Twitter Campaign, YES Bank's #IndiaBoleYES