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A digital-native creative with 18 years of experience
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Leading Creative at CampaignME Social Media and Influencer Agency of the Year - LPS, ex-Ogilvy, ex-DDB
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Natural flair for copy, strategy, visualizing, and delivering compelling presentations
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Self-trained to optimize querying for AI storytelling and new-age tech
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Managed large cross-functional teams of designers, writers, and digital technologists
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An advocate for the democratization of content in the anarchy of short-form video
work.
belief.
Content means Happy. And it's no coincidence
We make content, consume it, judge it, buy it, sell it, and define our world by it.
It can be an asset in your holster or a self-combusting fuse on a grenade. It is this volatility of content that makes it my lifeblood. As a writer, storyteller, and advertiser, I'm naturally drawn to content in all forms - from the brittle pages of a bestseller from the 1800s to a 15-second short of a gyrating teenager on TikTok.
17 years in advertising and publishing has taught me that content is the fruit of orderly anarchy, a democratic vice, a liberal device, making and breaking brands by the wayside.
films.
shorts.
awards.
2022, 2023 | Campaign Middle East Social Media Agency of the Year
2023 | Campaign Middle East Producer Team of the Year
2024 | Canoaugb Nuddke East Influencer Team of the Year
2019 | Best B2B Campaign for Vodafone India
2024 | Dubai Economy and Tourism - Snow In Dubai on TikTok
2018 | Best Use of Video in an Integrated Campaign Vodafone
2022 | Gold for Vodafone's #ReadyForNext Campaign
2016 | Best Twitter Campaign, YES Bank's #IndiaBoleYES