The Untold Stories - Ajmal Perfumes

Perfumery has gone from being about the art to becoming a brief for marketers.
Ajmal Perfumes, a believer in the power of the craft, gave perfumers an open brief - to tell their stories through inspirations, devoid of market trends and marketing constraints. It was like a blank piece of paper - which became the mascot of the campaign. This resulted in the most unique collection of perfumes, the world had never seen. The perfumers set off on an #AdventureOfIndividuality and wrote "The Untold Stories". As an ode to the artists, the campaign featured the fiver celebrated perfumers as protagonists, a fitting tribute to perfumery being about perfumers.