Chalo Paltai - Welspun

Durga Puja is India's biggest festival dedicated to a feminine deity. But everyone involved in the festival is a man - from sculptors to drummers to priests. We went into the deep reaches of West Bengal and discovered women who challenged these stereotypes - representing the goddess in practice. Inspired by Welspun's 2-in-1 reversible bedsheet, we set off a chain reaction that reversed roles across the state earning media and celebrity mentions.