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What's Your Flavour? - Dabur Vatika Fruitamins
date.
2023
city.
MENA
format.
tiktok and gaming
The potential of classic songs trending on TikTok is often ignored. Dabur Fruitamins created hair masks that smelled like smoothies. Smoothies are all about flavour. And Craig David wrote a pretty apt song about flavour two decades ago. We decided to resurrect it with a regional flair.
Our track on TikTok earned 6x the views of the original. 12.7M+ views, 30% sales growth, Top 20 Amazon ranking, and we won a Smarties Gold.
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