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Coffee Planet - #EveryonesCupOfSpecialty
Project type
Branding and Storytelling
Date
May 2023
Location
Dubai and Abu Dhabi
Coffee Planet, a UAE-born roaster, producer, distributor, and retailer of specialty coffee had a unique problem - a perception problem. Their value chain included growers, international business partners, B2B customers, and B2C consumers, and this needed to be represented wholly. They were still being perceived as a 'fuel-station coffee vending machine' provider by a large portion of their potential base.
Working closely with the Head of Marketing, Ian Martin, I devised the proposition "Everyone's cup of specialty" that made specialty coffee offerings more inclusive, for the entire value chain. The campaign earned 3.7M+ impressions, with Coffee Planet being named a UAE Superbrand in 2023.
