Coffee Planet - #EveryonesCupOfSpecialty

Coffee Planet, a UAE-born roaster, producer, distributor, and retailer of specialty coffee had a unique problem - a perception problem. Their value chain included growers, international business partners, B2B customers, and B2C consumers, and this needed to be represented wholly. They were still being perceived as a 'fuel-station coffee vending machine' provider by a large portion of their potential base. Working closely with the Head of Marketing, Ian Martin, I devised a proposition and a brand film that made specialty coffee offerings more inclusive, for the entire value chain. This blossomed into a project that involved packaging, e-commerce, partner branding, the works!