The Untold Stories - Ajmal Perfumes

Perfumery has gone from being about the art to becoming a brief for marketers.
Ajmal Perfumes, a believer in the power of the craft, gave perfumers an open brief - to tell their stories through inspirations, devoid of market trends and marketing constraints. It was like a blank piece of paper - which became the mascot of the campaign.

I led the UAE-made international fragrance go-to-market campaign, achieving 33M+ reach, 40% growth in first-time buyers, 500% YoY price-range expansion, and a Smarties MEA Bronze.