Gareth Mankoo
#CreativeDirector #DXB
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A digital-native Creative Director with 17 years of experience
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Creative Head at Campaign MENA Social Media Agency of the Year,
LPS Brands, ex-Ogilvy, ex-DDB -
Natural flair for copywriting, strategy, visualizing, and delivering compelling presentations
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Managed large cross-functional teams of designers, writers, coders, and social media analysts
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An advocate for the democratization of content in the anarchy of short-form video
Experience
CREATIVE DIRECTOR
Aug 2022 - Present
Representing all things Creative for "Campaign MENA's Social Media Agency of the Year 2022". An integral part of pitch-winning and Creative Delivery teams for Dubai Chambers, Dubai Taxi Corporation, Dubai Silicon Oasis, Dolby MENA, Zayed University, Del Monte Arabia, ToysRUs, Coffee Planet, Sharjah Publishing City FZ, Aster Opticals, RSA Insurance, and more. Sole custodian of the Creative output of the agency and secondary point of contact for strategic brand accounts of the agency. Responsible for department profitability, scale, traffic management, and client nurture.
CREATIVE DIRECTOR
May 2018 - Aug 2022
Digital Creative Lead for Vodafone Business, Sanofi, Welspun, and key brands. Functioned as the Creative Digital SPOC and internal consultant for all functions within the Group. Worked as a creative liaison between brand digital partners, platform stakeholders, and the rest of the mainline creative team. Developed a creative process and streamlined delivery in a primarily mainline advertising ecosystem, working directly with Heads of Departments, Group Creative Directors, Planning Directors, and Account Management Teams. Key internal influencer and counselor for cross-functional teams of India's most awarded advertising agency.
BRANCH HEAD
May 2018 - Aug 2022
Recruited as a Creative Lead - Branch Head and was soon given responsibilities of Account Management, Business Development, P&L, and Recruitment for the Mumbai Branch of the agency. Reported to the Founder to realize the agency's vision. Worked on a healthy mix of ORM, Social Media, Web Development, and Branding projects. Work done with YES Bank won many accolades, being India's most aggressively expanding digital bank.
LOB HEAD OF CREATIVE AND SOCIAL
Sep 2012 - Aug 2016
Joined the research firm with great curiosity for the power of insights. Joined as a Content Writer and, within two years, set up a Creative process within the company to put actionable research into action. Learned the nuances of being a LOB Head with responsibilities including P&L, staffing, and Business Development Responsibilities. Led a team of 40+ writers, designers, animators, programmers, and social media analysts across three geographies. Client work included internal communications, advertising, ORM, web development, content, e-commerce enablement, B2B and subject-matter expert writing, and campaigns.
COPYWRITER
Sep 2010 - Aug 2012
Copywriter for (RAPP) the Direct Marketing wing of DDB, creating compelling copies for Tata Communications (B2B and internal communications) and Standard Chartered Bank (digital marketing) among other brands. Developed among the first Facebook Games for Emerson Climate Technologies. Functioned as the sole copywriter for the group for two years, reporting directly to the Group Creative Director and working closely with the President.
FEATURES WRITER
Sep 2007 - Aug 2010
Started on what's today called the "client's side" with one of India's biggest media houses. Features Writer for online and print publications, principal smartphone reviewer, game reviewer, technology writer, application reviewer, and Editorial Lead for one of the country's leading printing houses. Interviewed celebrities, wrote snackable content before it was a thing, and blogged for a living.
Education
Master of Science in Information Technology
University of Mumbai
2007
Vitals
Address
Dubai Silicon Oasis
Dubai, United Arab Emirates
Date of Birth
1st March 1985
Status
Married with 2 cats
Visa
Employer